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I'm seriously starting to think that Poe's Law should be renamed Gruber's Law.
Initial reaction before reading TFA: bullshit, that's not an Apple innovation even in the loosest sense of the term. Take the text-based menu from DOS-based Novell networks (or welcome menu from any old BBS), replace the text labels with icons & use touch instead of the arrow key to activate options, and you have the iOS home screen. Hell, I've got an old PC kicking around somewhere with GEOS/GeoWorks installed on it, which boots to a screen showing... a simple grid of icons that represent "apps" - and that thing's so old that it has a 286 CPU & the CMOS uses a AA battery pack.
Reaction after reading TFA: yep, about what I expected. Also, the Grube' makes the common mistake of treating "less is more" as an absolute - the mere lack of features is not a compelling feature in and of itself (if it were, people would still be using AOL).
Quoth the Grube':
"It’s the simplest, most obvious 'system' ever designed."
I might take that seriously, if it weren't for the dozens of times that friends/relatives/etc have brought me their iProduct in a panic, because they somehow made all of their icons start jumping around like caffeinated Chihuahuas and can't figure out how to make it stop.