Linked by Thom Holwerda on Wed 20th Feb 2013 11:40 UTC
Google This is amazing. Not only has Google just opened up the pre-order program for Google Glass to 'creative individuals', it has also unveiled what the user interface looks like and how it works. It's... Nothing short of amazing. I'm throwing money, credit cards, my car keys, my house keys, my Surface RT, my cats, everything at my screen. I want this so bad.
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We all find advertising useful sometimes both as receivers of ads and as purveyors of ads. But I do think some things are probably best not run by advertising companies, and this sort of wearable device might be such an example.

I assume you are implying that you would be more likely to trust Apple to make this since they are not an advertising company... I mean really, who else could you POSSIBLY be talking about...

So what is an "advertising company"? Isn't it a company that sells access to it's users eyeballs, making revenue by charging a fee for such access?


Yes, I realize there is a rather large difference in scale between Apple's small scale endeavor and what Google does... But I would argue it doesn't matter - your argument is about principle, so it is the principle that counts.

If Apple took an official stance and publicly stated "we are a technology company - we aren't interested in making money through advertising" then I might actually agree with your point. But they don't. They are just as much an "advertising company" as Google is - they are simply not as good at it yet. So they make vastly more money selling hardware, but that in no way gives them any moral high ground - i.e. it is no reason to "trust them" to make something like this product any more or less than Google.

If they are willing to pursue revenue through selling access to their users, well they are advertising company - the scale doesn't matter.

If a company, such as Google, makes all it's money from advertising then that has an effect on what it does and how it does it. A non-advertising company would probably do a lot of things differently than Google does them. I think it would be silly to argue otherwise.

Name such a non-advertising company?

Samsung maybe ;)

I would of thought it should be possible to raise such matters, even occasionally in a caustic and satirical fashion, without such concerns being condemned out of hand.

I think the problem is the concerns you are raising are based on a completely false premise. Maybe if you reply here that you meant Samsung or HTC or some other "pure" hardware maker would make you feel better... But we all know those were not the alternatives you were thinking of when you wrote this.

I personally think you are maybe just a tad bitter because Apple didn't think of this one first ;)

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