Linked by Thom Holwerda on Thu 21st Feb 2013 20:48 UTC
Google It's turning out to be a bit of a crazy week for cool new products, isn't it? We already got Ubuntu Touch Preview for phones and tablets, then we got the new PlayStation 4 yesterday, and today Google surprised us all by launching the Chromebook Pixel. Google's first laptop appears to be a stunning machine - just don't ask who the hell it's for.
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Google is trying to create a market
by olafg on Mon 25th Feb 2013 11:26 UTC
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My unqualified guess is that Google has tried to get Asus or Samsung to take on the product, but that they don't have stamina to do it. So Google push it out themselves. I suspect that they cannot deliver the display in large volumes yet, still it is the cheapest fullsize Retina laptop out there, so it will probably sell. It's an upgrade path for those who already have one of the cheap Chromebooks and like it. If they succeed I bet the other vendors will step up and put ChromeOS on competitively specced units at a lower price. Google probably consider Pixel to be a success if they manage recoup their R&D.

I also believe this is a longterm strategy related to Google Apps for Business. This is a perfect machine for businesses which have all their software as apps in the cloud. Perhaps ChromeOS is not mature enough for that, dunno, but still… you gotta create the market early on.

Intel does the same thing with motherboards. They push out expensive new form-factor motherboards that create new markets, when the market has been created the other mb-vendors take over because it is now profitable. Intel wants to sell lots of chips and retain a competitive edge over AMD by being in new markets early. The best way to do that is to create them yourself.

Sony does the same thing. They have some nice products that does not make business sense atm, but that explore possible directions.

Microsoft did the same thing with xbox. They didn't need the business. They needed to consolidate and strengthen (the volume of) Direct X in order to keep the PC-platform competitive. If they had not done that OpenGL could have swept out Direct X due to the very low pricing of console hardware.

Edited 2013-02-25 11:32 UTC

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