Linked by Thom Holwerda on Sun 24th Feb 2013 17:26 UTC
PDAs, Cellphones, Wireless "It's officially true: Hewlett-Packard is back in the mobile race. Today, HP is announcing its first Android product: the HP Slate 7. But it looks like the company won't be making a splash right away: Starting at $169.99, the new device will launch this April with a fairly unimpressive set of specs." As I've been working my behind off on a huge Palm article, HP turns around and slaps this thing in my face. You had one job, HP.
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RE[4]: It's a start...
by chithanh on Tue 26th Feb 2013 01:19 UTC in reply to "RE[3]: It's a start..."
chithanh
Member since:
2006-06-18

This is not how it works. If you want to enter some market, you need to provide better value than the competition until you can sell stuff via your brand. Producing innovative but high-priced stuff doesn't get you the necessary numbers.

The motivation for selling tablets is clear: the market for traditional PCs and Notebooks is shrinking, and tablets are growing and use many of the same distribution channels. If HP doesn't sell tablets, then it will fall behind its rivals. Like Lenovo which at MWC launched an extensive Android based assault on the tablet market.

This time though, HP does everything right:
- non-niche OS
- low price point
- mostly vanilla Android
- SD card slot

Especially the latter two you will find users asking for all the time when a new Android device is announced. HP probably won't make much profit (if at all) with this device, but that is not necessary at this point.

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