Linked by Thom Holwerda on Wed 27th Feb 2013 22:42 UTC
Mozilla & Gecko clones "Firefox OS could actually be wildly successful, no matter how underwhelming the actual phones may be. And that's because - at least for now - you're not the customer; your carrier is." I'm extremely disappointed by Firefox OS so far. There's nothing wrong with the low-end hardware we've seen during MWC, but there is something wrong with low-end hardware that can't even properly run its operating system. To make matters worse, carriers are the boss here. Terrible first impression.
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EDIT: now that I have put in some more thought, Mozilla is doing this for the developers.

The idea is that Apple gets a lot of money from the developers, like 30% or even more.

My guess is, they want to lower this number.

Not only that but give them a lot more freedom on how they distribute their applications. Since a Firefox OS app is just a web page you can package it and put it on the existing marketplace, host it on your own server both as a packaged app or directly as a web-page, etc... One of the major advantages of this is that if your app is free but you want to offer paid services from it you also can and that's something that Apple has basically barred people from doing as they want all payments to go through their channels.

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