Linked by Thom Holwerda on Thu 14th Mar 2013 22:17 UTC
Apple Apple's Phil Shiller has been trash-talking Android in the press these past few days - just as Samsung is about to launch its Galaxy S4. "Public, preemptive slamming of a competitor is far outside Apple's PR wheelhouse; it's a dramatic shift for a company used to making news rather than reacting to it. But why is it happening?" The Verge hits the nail on the head: "Cupertino's behavior this week is yet another symptom of Samsung's stratospheric rise in the smartphone market globally, a rise that challenges Apple and has outright stifled Android competitors like HTC and Sony."
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No publicity is bad publicity
by Laurence on Thu 14th Mar 2013 23:53 UTC
Laurence
Member since:
2007-03-26

I expected better from Apple. And I don't mean that because I don't expect dirty tactics; but because Apple are one of the best companies for manipulating the press yet they repeatedly fall into the trap of giving Samsung free publicity.

The biggest facepalm about this whole affair is that Apple are giving Samsung this free publicity right on the lead up to a big product launch - ie when Samsung want the publicity the most.

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