Linked by Thom Holwerda on Thu 14th Mar 2013 22:17 UTC
Apple Apple's Phil Shiller has been trash-talking Android in the press these past few days - just as Samsung is about to launch its Galaxy S4. "Public, preemptive slamming of a competitor is far outside Apple's PR wheelhouse; it's a dramatic shift for a company used to making news rather than reacting to it. But why is it happening?" The Verge hits the nail on the head: "Cupertino's behavior this week is yet another symptom of Samsung's stratospheric rise in the smartphone market globally, a rise that challenges Apple and has outright stifled Android competitors like HTC and Sony."
Permalink for comment 555500
To read all comments associated with this story, please click here.
RE: No publicity is bad publicity
by bnolsen on Fri 15th Mar 2013 00:07 UTC in reply to "No publicity is bad publicity"
Member since:

It's the "No Steve" effect. Just speculating, but Apple probably had a lot of typical petty MBA types in upper management that Steve likely kept them in check. Apparently the new guy in charge at Apple isn't following in Steve's footprints and the petty crap is starting to show through. Apple either needs to change to fit the current market OR do what Steve used to do, change the market itself. Now they just want to legally bury the competition and freeze the market as it is.

Edited 2013-03-15 00:08 UTC

Reply Parent Score: 6