Linked by Thom Holwerda on Mon 18th Mar 2013 15:51 UTC
PDAs, Cellphones, Wireless Thorsten Heins, BlackBerry's CEO: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that. History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old." Ironic, perhaps, that this comes from a BlackBerry CEO, but that doesn't make him wrong - although I'm sure the usual suspects will claim that it does.
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He's right but
by leos on Mon 18th Mar 2013 16:30 UTC
leos
Member since:
2005-09-21

Innovation for the sake of change doesn't correlate with success.

Look at the Windows Phone UI. It's definitely different. They tossed out the common conventions in iOS/Android and went a different route. So how did that work out for them? How about Blackerry's playbook? New OS, new interface, complete failure. The success of their new phones remain to be seen.

And what about the other platforms? You can make the same argument about Android. Android had a home screen with widgets and icons and an app drawer essentially from the start. Where's the innovation? A glance at the Galaxy 4 release shows they are grasping at new whiz-bangery like "air-gestures" and "smart pause" that are poorly thought out.

Why is it that we expect our phones to radically change their primary interface whereas we're happy with the WIMP paradigm living on our desktops for 20 years?

I know Thom will disregard this because he thinks I'm an apple disciple (should I mention again that I've never bought an apple device in my life?) but it's true. Blackberry needs to make a splash with a new interface because they're coming from nothing. The established players are better off with consistency than frantic UI overhauls at every release.

Edited 2013-03-18 16:31 UTC

Reply Score: 7