Linked by Thom Holwerda on Mon 18th Mar 2013 15:51 UTC
PDAs, Cellphones, Wireless Thorsten Heins, BlackBerry's CEO: "Apple did a fantastic job in bringing touch devices to market ... They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that. History repeats itself again I guess ... the rate of innovation is so high in our industry that if you don't innovate at that speed you can be replaced pretty quickly. The user interface on the iPhone, with all due respect for what this invention was all about is now five years old." Ironic, perhaps, that this comes from a BlackBerry CEO, but that doesn't make him wrong - although I'm sure the usual suspects will claim that it does.
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Comment by MOS6510
by MOS6510 on Tue 19th Mar 2013 06:17 UTC
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By keeping iOS "boring" Apple has achieved that virtually anybody can easily learn how to use an iPhone and iPad.

The average customer isn't tech savvy. Al lost of them are just happy the can operate their device. Changing the UI just because then it's different upsets these people.

When you look at usage statistics iOS users, despite being outnumbered by Android powered devices, are the biggest slice of the pie. Why? My guess it because they all know how to use their device. After upgrading the OS or buying a new device they still know how to use it. The Android UI keeps changing, between versions, vendors, devices. Certainly less boring, but most people don't even bother figuring out what features it offers.

Besides, most people use iOS as app launcher and nothing more. It's the apps that make a device useful.

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