Linked by Thom Holwerda on Sun 24th Mar 2013 17:56 UTC
PDAs, Cellphones, Wireless "Android and iPhone users [...] will also experience BlackBerry's ad content in the form of mobile takeovers starting the week of March 25. Those mobile takeovers will fill your screen with what looks like a BlackBerry 10's, demoing a specific feature like its photo 'Time Shift' capability that allows you to scroll through several captured options for each face in a picture." Yes. BlackBerry is going to run ads that hijack your entire smartphone's display. Sigh.
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RE: I'm confused
by Nelson on Sun 24th Mar 2013 19:44 UTC in reply to "I'm confused"
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Or iOS, or Windows Phone, or anyone else. Various advertising platforms do this, and developers use them because they yield higher eCPM and encourage a higher CTR than other types of advertising.

Interactive ads are really lucrative, and guess what, people actually interact with them.

Edited 2013-03-24 19:44 UTC

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