Linked by Thom Holwerda on Tue 26th Mar 2013 17:07 UTC
Google The Swedish Language Council wanted to list 'ungoogleable' as a new word. Google didn't like it. "The word was to be used to describe something 'that you can't find on the web with the use of a search engine', according to the Language Council. However, Google was less than thrilled that a word based on its name had been highlighted by Sweden's 'official language cultivation body'. Google wanted the council to specify that the word's definition only covered searches performed using Google, and not searches involving other search engines." Sadly, the Council decided to scrap the word altogether. Google, get your filthy paws off our languages. It seems like large corporations love to exert pressure on language - Apple tried something similar a few years ago with the abbreviation 'app', something which I exposed for the idiocy that it was. I will use whatever words I damn well please, and so should everyone else. The Swedish Language Council shouldn't even have acknowledged Google's ridiculous request with a response.
Permalink for comment 556771
To read all comments associated with this story, please click here.
RE[6]: Generic Trademark
by TechGeek on Tue 26th Mar 2013 22:56 UTC in reply to "RE[5]: Generic Trademark"
Member since:

"Then what does it matter what the language council decides?

Because it acts as a record of the evolving nature of a language. A history book of language, if you will. You may not find that important, but someone like me, who earns his living with language and has studied it all his life, this is of great importance.

A corporation should not be able to dictate such a history book.

Thom, you said it yourself. The council made the decision, not Google. Google just voiced an objection. What Google actually wanted was for the meaning to be unsearchable on Google, which kind of makes sense. In the end, it was the council's choice to just drop the matter.

Reply Parent Score: 4