Linked by Thom Holwerda on Tue 26th Mar 2013 17:07 UTC
Google The Swedish Language Council wanted to list 'ungoogleable' as a new word. Google didn't like it. "The word was to be used to describe something 'that you can't find on the web with the use of a search engine', according to the Language Council. However, Google was less than thrilled that a word based on its name had been highlighted by Sweden's 'official language cultivation body'. Google wanted the council to specify that the word's definition only covered searches performed using Google, and not searches involving other search engines." Sadly, the Council decided to scrap the word altogether. Google, get your filthy paws off our languages. It seems like large corporations love to exert pressure on language - Apple tried something similar a few years ago with the abbreviation 'app', something which I exposed for the idiocy that it was. I will use whatever words I damn well please, and so should everyone else. The Swedish Language Council shouldn't even have acknowledged Google's ridiculous request with a response.
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RE[2]: Generic Trademark
by Laurence on Wed 27th Mar 2013 09:35 UTC in reply to "RE: Generic Trademark"
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Let's be clear, the issue you have a problem with is trademark law.

Clearly, being a writer yourself, this is a topic close to your heart, but I think you're letting your corporate-paranoia and profession cloud your judgment here. That is, unless you honestly believe that governments have the right to abuse internationally recognised trademarks just for the sake of adding one arbitrary word to a list that nobody apart from writers take seriously?

If this had been a government stepping in and preventing a company from using a specific word as a trademark, then you'd be the first to complain about censorship, yet that's what this amounts to in the long run (thanks to the weird way how trademark law operates).

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