Linked by Thom Holwerda on Tue 26th Mar 2013 17:07 UTC
Google The Swedish Language Council wanted to list 'ungoogleable' as a new word. Google didn't like it. "The word was to be used to describe something 'that you can't find on the web with the use of a search engine', according to the Language Council. However, Google was less than thrilled that a word based on its name had been highlighted by Sweden's 'official language cultivation body'. Google wanted the council to specify that the word's definition only covered searches performed using Google, and not searches involving other search engines." Sadly, the Council decided to scrap the word altogether. Google, get your filthy paws off our languages. It seems like large corporations love to exert pressure on language - Apple tried something similar a few years ago with the abbreviation 'app', something which I exposed for the idiocy that it was. I will use whatever words I damn well please, and so should everyone else. The Swedish Language Council shouldn't even have acknowledged Google's ridiculous request with a response.
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Comment by banatibor
by banatibor on Wed 27th Mar 2013 09:40 UTC
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I think the fact that such a word like "ungoogleable" appeared is a small rot in a language. There is no need such words like the one we are talking about. You can express yourself with the currently known words and such words like "ungooglable" is the product of laziness. Of course the "google it" expression already exists but I think everybody associate it with an online search not Google. I can not speak on behalf of people of Sweden but I would hate a word like "ungooglable" in my language, by the way I am Hungarian. If a language council would concerned about the language it would let this abomination sink into oblivion, and would not try to legalize it.

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