Linked by Thom Holwerda on Mon 8th Apr 2013 22:21 UTC
PDAs, Cellphones, Wireless The reviews are universally positive, and virtually everyone seems to agree: the HTC One is one heck of an Android device, and quite possibly the best phone currently on the market. Outstanding build quality, great design, fast - and just like the One X before it, it looks like to me it's a far better phone than its Galaxy counterparts. Why, then, is no one buying HTC phones?
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by VistaUser on Mon 8th Apr 2013 22:28 UTC
VistaUser
Member since:
2008-03-08

I Q2 2012, HTC, having run into financial trouble made it first savings cut in a critical place - advertising.

It did the last thing it should have done, especially as that was also when Samsung decided to massively increase its advertising.

The end result was that even though HTC had a top notch phone, its marketshare plunged from its previous share when it had not as spectacular phones. Samsung increased its advertising and took over the Android world.

The more people know about a product, the more they will consider it so HTC really need to ramp up spending on advertising, but it will take time to get past their mistakes last year when they lost mindshare and marketshare.

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