Linked by Thom Holwerda on Thu 11th Apr 2013 21:16 UTC
PDAs, Cellphones, Wireless "A recent poll by MKM Partners reveals that an overwhelming 83% of Americans do not know that BlackBerry has launched their new BlackBerry Z10 smartphone or new Blackberry 10 platform. The company's trouble does not just include marketing woes. The Wall Street Journal reports that over 50% of customers have returned their BlackBerry smartphones after trying out the platform. That is not to say that BlackBerry hasn't reached the top of any list. We learned today that BlackBerry is the most undesirable smart phone, learning that 71% of people would not consider the BlackBerry under any circumstances." BlackBerry denies the return rate figures, but that still leaves the others. This is devastating.
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Don't read the article, read it's sources ...
by MacTO on Fri 12th Apr 2013 03:22 UTC
MacTO
Member since:
2006-09-21

The 83% figure comes from a very odd survey question: “Are you aware that BlackBerry 10 was launched in Canada and Europe in late January 2013?” How many Americans are going to know about foreign release dates?

The 71% figure comes from a small sample size (250 people). Little else was said about the sample, but one word makes me suspect that it was a self-selected sample: Surveymonkey.

Finally, the "over 50%" is based upon pure speculation and includes an important qualifier: “in several cases, returns are now exceeding sales."

BlackBerry may be failing in the marketplace, but this article hardly even provides shaky evidence to support that.

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