Linked by Thom Holwerda on Thu 11th Apr 2013 21:16 UTC
PDAs, Cellphones, Wireless "A recent poll by MKM Partners reveals that an overwhelming 83% of Americans do not know that BlackBerry has launched their new BlackBerry Z10 smartphone or new Blackberry 10 platform. The company's trouble does not just include marketing woes. The Wall Street Journal reports that over 50% of customers have returned their BlackBerry smartphones after trying out the platform. That is not to say that BlackBerry hasn't reached the top of any list. We learned today that BlackBerry is the most undesirable smart phone, learning that 71% of people would not consider the BlackBerry under any circumstances." BlackBerry denies the return rate figures, but that still leaves the others. This is devastating.
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RE: Re:
by tkeith on Fri 12th Apr 2013 09:43 UTC in reply to "Re:"
tkeith
Member since:
2010-09-01

I will sound cliche, but is there room for a third platform? For example, all my purchased apps are in the Play Store. I don't have the apk files and cannot get them without some hacking, so chances are I 'll want to protect the money I 've spent so far by buying a phone featuring the Play Store again. ~ IMO once the pool has completely dried up by the end of 2013, it 'll officially be game over for any "third" platform. The last chance for all those "third platforms" (Blackberry 10, Ubuntu phone, WP8) was in 2011 and early 2012, too bad none if them bothered to show up.

What is your opinion? Can there be a third platform



I agree with you, people will not want to repurchase apps, but logically that doesn't make a lot of sense. You are paying hundreds of dollars for a new phone and thousands for the service. How much do people spend on mobile apps, $20-30? It shouldn't really matter, but it does.

Secondly, you are leaving out one of the biggest new markets, kids. Every year, a good chunk of people become "old enough" to get a smartphone. If a new OS became the new "cool thing" and was cheap enough, it could establish a market here. Sadly I don't see blackberry doing this though.

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