Linked by Thom Holwerda on Thu 11th Apr 2013 21:16 UTC
PDAs, Cellphones, Wireless "A recent poll by MKM Partners reveals that an overwhelming 83% of Americans do not know that BlackBerry has launched their new BlackBerry Z10 smartphone or new Blackberry 10 platform. The company's trouble does not just include marketing woes. The Wall Street Journal reports that over 50% of customers have returned their BlackBerry smartphones after trying out the platform. That is not to say that BlackBerry hasn't reached the top of any list. We learned today that BlackBerry is the most undesirable smart phone, learning that 71% of people would not consider the BlackBerry under any circumstances." BlackBerry denies the return rate figures, but that still leaves the others. This is devastating.
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Strange campaign
by digitallysane on Fri 12th Apr 2013 11:26 UTC
digitallysane
Member since:
2011-12-19

I have to say I find these campaigns that show up from time to time with the only purpose to make Blackberry unattractive to be quite dubious in their focus.
That being said, I spent some time in a London store with a Z10 and I found it more "desirable" than my HTC 8X with Windows Phone 8. Both hardware and software.
To put it differently, if I'd be in the place I was 6 months ago when I got my HTC, I would get a Z10.

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