Linked by Thom Holwerda on Sun 14th Apr 2013 18:22 UTC, submitted by MOS6510
Windows You can say what you will about Windows Phone and Windows 8's Metro interface (I refuse to drop that name) - it's inefficient, unpopular, cumbersome, beautiful, ugly, organised, clean, limiting - but there's one thing we can all agree on: it's unique and distinctive. CNet has published a profile of Microsoft's Albert Shum, the man behind Metro, and he highlights what I think is at the very core of Microsoft's problems in mobile right now.
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If only it were "slightly better"
by chithanh on Sun 14th Apr 2013 23:29 UTC
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Shum states that in order for Windows Phone to succeed, it can't just create a slightly better version of what the competition has to offer.

Problem is, Windows Phone is not better than Android/iOS in many regards. Technologically it is lagging behind. How long did it take to implement Copy&Paste? Multitasking? NFC? Wi-Fi Tethering? VPN?

Microsoft must close the technological gap to become interesting. But instead it seems to widen. Trends are missed almost entirely, like this year's 1080p screen craze. We are now promised 1080p screens towards the end of the year, when it's almost time for CES and MWC again. Did you note how all mobile innovation at MWC was presented on Android phones this year?

And this is even before the Modern/Metro UI comes into play. Consumers hate it, and are turning away from Windows 8 in droves. Windows 8 is better than Windows 7 on a technical level (boots faster, uses less memory, etc.), yet is off to a worse start than Vista according to many observers

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