Linked by Thom Holwerda on Sun 14th Apr 2013 18:22 UTC, submitted by MOS6510
Windows You can say what you will about Windows Phone and Windows 8's Metro interface (I refuse to drop that name) - it's inefficient, unpopular, cumbersome, beautiful, ugly, organised, clean, limiting - but there's one thing we can all agree on: it's unique and distinctive. CNet has published a profile of Microsoft's Albert Shum, the man behind Metro, and he highlights what I think is at the very core of Microsoft's problems in mobile right now.
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Unique and distinctive is the problem
by dpJudas on Mon 15th Apr 2013 11:51 UTC
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I think perhaps the single most important reason for the market rejection of Windows Phone and Windows 8 is that Metro is so unique and distinctive.

I believe people like Thom when they say they think Metro is beautiful. Personally I consider it perhaps the ugliest UI I have every seen. It basically fails at *everything* for me: flat boring boxes with text, monochrome colored icons (wtf!), no visual cues whatsoever and no familiar UI guidelines followed. All alternatives seem to be offering me a better user experience, whether it being Linux, OS X, iOS or Android.

And those live tiles. I simply cannot express how much I hate looking at them. For me they are more of an anti-feature.

The end result is that for an apparently large segment of the population the Metro UX itself is such a deal breaker that it doesn't really matter what else the platform has to offer. A successful UI cannot afford to divide the tides like this, and that is why I think their phones are so unpopular.

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