Linked by Thom Holwerda on Sun 14th Apr 2013 18:22 UTC, submitted by MOS6510
Windows You can say what you will about Windows Phone and Windows 8's Metro interface (I refuse to drop that name) - it's inefficient, unpopular, cumbersome, beautiful, ugly, organised, clean, limiting - but there's one thing we can all agree on: it's unique and distinctive. CNet has published a profile of Microsoft's Albert Shum, the man behind Metro, and he highlights what I think is at the very core of Microsoft's problems in mobile right now.
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RE[2]: Comment by streetmagick
by TemporalBeing on Mon 15th Apr 2013 18:31 UTC in reply to "RE: Comment by streetmagick"
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While I quite agree, in this case - Microsoft needs to figure out how to keep the Win95-Win7 Desktop on the laptop/desktop form factors, while providing a new shell for the mobile form factors; and make them easily interchangeable. Not an easy job.

For years, Microsoft tried to embrace mobile as just another version of the Desktop. But mobile isn't just another version of the Desktop. The Win95-Win7 desktop doesn't work well for mobile.

So it was refreshing to see them trying something different for Win8 with Metro; but then they tried to go the other way - everything in Metro, and the desktop being just another form factor of mobile. Yet, that doesn't work either.

The bigger problem being that to really do both desktop and mobile at its best, you have to embrace each as its own, apart from the other. And that means that software is going to have to be written (at least at the UI level) differently for each. Companies should generally like that as it means more sales; yet MS is trying to simply make them both the same, so you buy once and run every where.

In the end, MS is like a chicken running around with its head cut off, spurting blood on everything around it as it flails trying to determine what to do next.

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