Linked by Thom Holwerda on Thu 18th Apr 2013 11:21 UTC
PDAs, Cellphones, Wireless Nokia has posted its quarterly results for the first quarter of 2013, and just like the quarters that came before, there's not a whole lot of good news in there. The rise in Lumia sales still can't even dream of making up for the sales drop in Symbian phones, and when broken down in versions, the sales figures for Windows Phone 8 Lumias in particular are very disappointing. In North America, Nokia is getting slaughtered.
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RE[4]: Comment
by hhas on Fri 19th Apr 2013 22:30 UTC in reply to "RE[3]: Comment"
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But the point is that the growth of the windows phone sales have been nowhere near what nokia required .. It is patently clear that WP will no be able to provide nokia with the same sales volume that symbian did.

This is all rooted in Elop's unfortunate Osborning of the old Symbian platform. Had he done things in the right order - i.e. burning Symbian after its Win8 successor was hitting the shelves - those Symbian users would've jumped to their new Win8 platform, helping to bootstrap that, rather than jumping to their competitors. So having hurt their brand and failed to migrate its existing customer base successfully, Nokia now have the painful task of building a whole new customer base largely from scratch - a long, difficult process at the best of times.

That said, I don't share Thom's thoroughly negative assessment of Nokia's future. And, strategic scheduling blunders aside, I still think their Win8 choice was in itself a sound one (i.e. the least unpromising option they had). Nokia's graphs obviously don't (yet?) show the exponential growth their new Win8 platform needs, but it's obvious the Symbian collapse has finally bottomed out so there won't be any more shrinkage caused by that. i.e. The damage phase is over, and everything now hinges on the rebuilding phase.

Commentators are already boldly pronouncing Act III a dud, but in truth Nokia are only on Act I, and I think it'll be another year or two before we can see if the new lineup can achieve the upward curve it now needs or ultimately just flatlines. Their new lineup reviews excellently and the low-end 620 and new 520 in particular are really priced to move, so now it's a question of how effectively Nokia can build new mindshare.

IOW, it's now a marketing challenge, not a technical one. All the tech pundits (including Thom) agree the products themselves are solid and pretty mature now. If they really want to kvetch about something, they should be whipping Nokia Marketing for not busting a gut to ensure their quality products stand out from the sea of me-too Android devices (e.g. by aggressively pushing dedicated product stands into all the big high-street vendors as Apple already does).

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