Linked by Thom Holwerda on Thu 25th Apr 2013 21:56 UTC
Talk, Rumors, X Versus Y "According to new research from Strategy Analytics, global Android tablet shipments have increased 177 percent annually to 17.6 million units. The total number of tablets shipped in Q1 of 2013 was 40.6 million. Since 17.6 million of those 40 million tablets where powered by Android then it means that Android has a 43 percent global share. The other two big operating systems (and their respective eco-systems) in the global tablet market are Apple’s iOS and Microsoft’s Windows 8 RT. Apple still leads the race with a 48 percent market share, while Microsoft has managed to go from nothing (since Windows 8 RT is its first real tablet OS) to a 7.5 percent market share by selling some 3 million Windows based tablets." If these figures are even remotely accurate, we're going to see Android dominate the tablet (in market share) too. Not good. The Windows RT figures are a shimmer of hope, though.
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RE[2]: A disconnect?
by Tony Swash on Fri 26th Apr 2013 10:03 UTC in reply to "RE: A disconnect?"
Tony Swash
Member since:
2009-08-22

US = Apple territory. Rest of world = not.

My initial thought.


That could possibly be the case but the North American results I quoted, as I said, are not outliers in terms of measurements of actual tablet and mobile OS usage using various metrics including in studies that spread beyond the US.

For example this study from November 2012 by Onswipe says that the iPad is responsible for 98 percent of all tablet-based traffic to its publisher partners. All other tablets drive less than 2 percent of web traffic combined.

http://marketingland.com/study-ipad-controls-98-percent-of-tablet-w...

These sorts of disparities in tablet use are very similar to many studies using different metrics showing an odd and very striking disparity between iOS and Android platform usage. It's even odder when measured by table web usage because, as I said, surfing the web would seem to be a core tablet functionality.

The conclusions I draw is that either:

- the claims about actual Android tablet sales are inaccurate (which is possible given the reluctance of Android OE to release actual sales /shipment data)

or

- people are buying lots of Android tablets and not using them for anything much

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