Linked by Thom Holwerda on Thu 25th Apr 2013 21:56 UTC
Talk, Rumors, X Versus Y "According to new research from Strategy Analytics, global Android tablet shipments have increased 177 percent annually to 17.6 million units. The total number of tablets shipped in Q1 of 2013 was 40.6 million. Since 17.6 million of those 40 million tablets where powered by Android then it means that Android has a 43 percent global share. The other two big operating systems (and their respective eco-systems) in the global tablet market are Apple’s iOS and Microsoft’s Windows 8 RT. Apple still leads the race with a 48 percent market share, while Microsoft has managed to go from nothing (since Windows 8 RT is its first real tablet OS) to a 7.5 percent market share by selling some 3 million Windows based tablets." If these figures are even remotely accurate, we're going to see Android dominate the tablet (in market share) too. Not good. The Windows RT figures are a shimmer of hope, though.
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RE[2]: A disconnect?
by Tony Swash on Fri 26th Apr 2013 12:30 UTC in reply to "RE: A disconnect?"
Tony Swash
Member since:
2009-08-22

Reading the interesting comments here (other than the daft and juvenile one about iToys - jeez grow up already) my observations are this:

- Probably the reports about Android tablet shipments are an overstated count of Android tablets sold (remember when the the evidence from the Samsung Apple trial showed by how much Samsung Tab sales had been over estimated), but nevertheless Android tablet sales are increasing as a proportion of the tablet market. I certainly don't see that many non-iPad tablets in daily use in the UK where the Tube is a good place for device watching, but it's quite possible that if I were travelling on the Shanghai metro the situation would be very different.

- The relationship between sales channels and mobile device sales performance is absolutely fundamental and one of the key differences between the PC and the consumer device markets. For example the indifference of sales channels to Windows 8 devices has been a big factor in it's poor performance.

- The difference in usage of iOS and Android seems baked in and it's existence is supported by so many methodologies of counting for so many different activities in so many geographical zones that it is undoubtably real and of a significant scale.

- This difference in platform usage between iOS and Android is of huge significance in understanding platform performance in the mobile area (not least because it makes market share a very poor proxy for platform performance) but it is still a poorly understood phenomena.

I suspect that the explanation of the differential in platform performance between iOS and Android is bound up with with two thing (there are probably other factors at work I cannot think of).

First iOS was always designed primarily as a computer operating system platform first and a mobile phone OS secondarily, whilst Android was designed as a mobile phone OS first and as a platform for Google web services secondarily and only really evolved into a computer operating system later. This subtle but important difference of genesis has all sorts of subtle but important repercussions for the way the two platforms function in the world.

The other explanation for the the differential in platform performance is that lots of people buy Android phones because they want a new phone and the point of sales people point them at Android smart phones even when the customer doesn't actually want a computing platform in their pocket and have no intention of using their phones as computing platform. If that is indeed true I am not sure how that relates to tablet purchasers.

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