Linked by Thom Holwerda on Wed 1st May 2013 09:29 UTC, submitted by matthew-sheffield
PDAs, Cellphones, Wireless CEO of Blackberry Thorsten Heins said yesterday that he doesn't believe the tablet computer market is long for this world. "In five years I don't think there'll be a reason to have a tablet anymore," he tells Bloomberg News, "Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model." If the dream of one device wirelessly interacting with all sorts of displays and peripherals comes to fruition, he may actually have a point.
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RE[5]: Right
by cdude on Wed 1st May 2013 16:02 UTC in reply to "RE[4]: Right"
cdude
Member since:
2008-09-21

Heins comments are here to explain why Blackberry will not enter the tablet market

In a Blackberry context with a core-business of mobile and businesses a mass-consumer tablet with another focus (Playbook for gamers) is a very different story. Apple is consumer mass-market, Microsoft is. Blackberry? That's not where they make there money.

The real question I would ask is: if not tablets then what else? Is Blackberry smartphone only or are they working on whatever they identified as "next big thing" in context of there business strategy and since I am sure they are working on it, what is it?

Just stupid nobody asks that questions but questions that tablets could be replaced within next 5 years or tries to turn the thing often enough around to question a strategy Blackberry had and still has since years. But very best case is arguing that Apple has another strategy. My oh my.

Edited 2013-05-01 16:20 UTC

Reply Parent Score: 1