Linked by Thom Holwerda on Tue 7th May 2013 22:46 UTC
Windows "After acknowledging its Windows Blue codename publicly in March, Microsoft is getting closer to revealing all about the upcoming Windows 8 update. In an interview with The Verge this week, Microsoft's Windows CFO Tami Reller provided some details on where the company is heading with its Blue project."
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RE[6]: HELLO, Microsoft!
by dragossh on Wed 8th May 2013 15:21 UTC in reply to "RE[5]: HELLO, Microsoft!"
dragossh
Member since:
2008-12-16

Customer feedback is definitely an important part of the loop, but far from the only consideration.

I wish companies took hard stances more often, we need principled vision and direction.


Companies exist to make money, and part of making money is listening to your consumers and not treating them like they're stupid. Principled vision and direction is good when it aligns with consumers' interests (like the iPhone), but not so when consumers don't want or need your products like with Windows Phone and Windows 8. Trying to stick with your vision when it's clearly clashing with what your customers want (e.g. "not an innefficient Metro UI on the desktop") is foolish.

If we listened to customers 100%, the iPhone would have a physical keyboard.


The iPhone won not due to Apple pursuing its vision without any regard to customers' demands. It won because it offered simply a stellar touch experience with a full web browser and connectivity and an integrated iPod, unlike any other phone on the market in 2007. Along the way Apple kept improving the design and tweaking the OS to incorporate consumer feedback in a sensible and reasonable way.

Microsoft on the other hand comes out with an OS that doesn't improve the state of desktop OSes by much, tries to force a tablet UI on it without any regard to usability and efficiency on big screens and powerful CPUs, and is surprised that users reject it. They should listen to their users like they did with Windows 7 and then everybody would be happy.

Now you and Microsoft might see things differently, since both of you want Metro to succeed and the Store to be profitable, but keep in mind that most users don't have this vested interest and don't care for Metro. They want their efficient tools back, not help Microsoft in its attempts to overtake Apple.

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