Linked by Thom Holwerda on Sat 18th May 2013 21:33 UTC
Google Why does Google get so much credit in the technology industry? Why, despite the company's many obvious failings, do many geeks and enthusiasts still hold a somewhat positive view on the all-knowing technology giant? A specific talk at Google I/O this week provides the answer.
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Clever marketing?
by davidiwharper on Sun 19th May 2013 07:54 UTC
davidiwharper
Member since:
2006-01-01

I think that part of this specific strategy - being hacker friendly on the Glass device - is about driving early adopters, who can then help them to fine tune the technology and evangelise to consumers.

This is basically encouraging openness in a way that isn't going to harm the technology much if it takes off (your average consumer won't understand what Ubuntu is much less know how to follow the installation instructions) but is arguably critically important early on (most technology writers and trend setters in this industry are tinkerers at heart).

Edited 2013-05-19 07:56 UTC

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