Linked by Thom Holwerda on Wed 29th May 2013 16:59 UTC
Apple At the D11 conference, Apple CEO Tim Cook once again took the stage to be interviewed by Walt Mossberg and Kara Swisher. While most of the interview can be replicated by picking and reading 10 random Apple fanblog stories - there were still a number of very interesting things that warrant some closer scrutiny.
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by Netfun81 on Wed 29th May 2013 19:11 UTC
Netfun81
Member since:
2008-03-25

I watched the whole thing and seemed like it came down to two main points

1. Apple's position has never been about market share but rather about offering a premium product (holding prices high) and not really competing with price or necessarily features.

2. The sense from the interviewers and audience that small changes to existing products are not that interesting, and they want the next big thing. Also since Cook has been CEO there has not been any market changing product. There seems to still be the perception that Apple might be lost without Steve Jobs.

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