Linked by Thom Holwerda on Wed 29th May 2013 16:59 UTC
Apple At the D11 conference, Apple CEO Tim Cook once again took the stage to be interviewed by Walt Mossberg and Kara Swisher. While most of the interview can be replicated by picking and reading 10 random Apple fanblog stories - there were still a number of very interesting things that warrant some closer scrutiny.
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Missing Steve Jobs
by Tony Swash on Wed 29th May 2013 19:37 UTC
Tony Swash
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Tim Cook has a great track record and seems to run a tight ship at Apple but as a performer he doesn't come close to Steve Jobs. A lot of the recent angst about Apple is, I suspect, the result of not having Steve Jobs pitching the Apple story. I think if Steve Jobs had been on stage and had essentially presented the same content as Cook did in his interview it would have had an entirely different impact. Jobs is a hard act to follow.

I have no idea whether Apple minus jobs will lose anything of substance, Jobs after all spent most of his last few years consciously shaping Apple to survive without him, but it has lost his ability to communicate. I also have no idea how important the communication gap left by the demise of Jobs will be will be, Apple is a brand company after all so communication is important, but it may be that being less than brilliant at communicating turns out to have a trivial impact.

I sure do miss the Steve Jobs show thought, it was most entertaining thing in the tech world by far.

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