Linked by Thom Holwerda on Wed 29th May 2013 16:59 UTC
Apple At the D11 conference, Apple CEO Tim Cook once again took the stage to be interviewed by Walt Mossberg and Kara Swisher. While most of the interview can be replicated by picking and reading 10 random Apple fanblog stories - there were still a number of very interesting things that warrant some closer scrutiny.
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My favourite Steve Jobs story was about the development work on the original iPod when he was driving the engineers relentlessly to make the thing smaller. Eventually the engineering team leaders gave a presentation to Jobs showing a prototype of the smallest iPod they could make.

After they had finished explaining how it couldn't get any smaller Jobs picked up the prototype walked over to the aquarium and dropped it in. As it sank to the bottom bubbles leaked out.

Jobs said "There are bubbles. That means there are spaces inside. Make it smaller".

They did.

I think you will find that story originated when Sony were designing the Walkman. Chairman Akio Morita asked his engineers if bubbles would form if he dropped the dropped the Walkman into water.

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