Linked by snydeq on Tue 4th Jun 2013 01:46 UTC
Windows First looks at Windows 'Blue' have revealed an upgrade composed of cosmetic fixes, suggesting that Microsoft may be blowing its chance to turn the tide on Windows 8 blow back, and make good on its promise to truly 'rethink' Windows 8 with the release of Windows Blue. As a result, InfoWorld has issued an open letter to Microsoft to consider Windows 'Red' -- what InfoWorld is calling a 'serious plan' to fix the flaws of Windows 8, one that could rescue Microsoft's currently flagging promise to deliver a modern computing experience on both PCs and tablets.
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There will be no solution
by Christian Paratschek on Tue 4th Jun 2013 15:59 UTC
Christian Paratschek
Member since:

I have read a lot of comments over the last few days and weeks about Windows 8.1

Now I will share my personal view on this:

Microsoft is completely not interested in "fixing this issue". Microsoft wants to push it's metro interface into the market because they desperately need to. And they use their quasi-monopolistic position to do so.

What is Microsoft afraid of? At the moment, they are losing the consumer market. People buy tablets by the millions.

And that's good. For way too long completely computer-illiterate people had to use Windows computers for basic tasks at home. I am not just talking about "your grandma". In fact, lots of people are completey content with a tablet. A little E-Mail, a little Facebook, a little Webbrowsing. Done.

For every gamer and serious computer user (like you and me) there are ten guys out there who really don't need a fully-fledged computer at home.

So the consumer market is breaking away for microsoft. Apple and Android profit bigtime.

The business sector really is not the problem for Microsoft right now. People have been sitting out Vista, they returned for Windows 7. They will do the same with Windows 8 and Windows 9, if need be. Linux and Apple are only niche players here and that is not about to change.

But Microsoft desperately needs to get in the tablet market. Because if they don't, they lose a whole generation of people, who grow up with Android or iOS devices.

And that means, Windows shrinks from "universal" to "business" and that means a lot less money for Microsoft.

And there's the strategic dilemma in this: if Microsoft loses the consuemr sector and people get used to Andoid and iOS, there just might evolve a market with great applications for these plattforms. And then, suddenly, someone puts that on a serious device and Microsft starts losing the business sector too.

Microsoft is betting EVERYTHING on metro. It is of utmost importance for them that they score a victory here. If metro is a succes, Window stay ubiquitous and relevant.

If metro fails, Window might become irrelevant sooner than anyone of us can imagine right now.

So, do not expect a turnaround from Microsoft. This is not about technical merits. This is not about what user interface is better suited.

This is about staying relevant in an evolving world. The decision to go with metro for Windows has absolutely no technical reasons. None. Everybody can see that this interface is crappy for workstations. This decision is purely strategic and I go as far as to say that they knew that Windows 8 would get a giant backlash. They are not that stupid over tehre in Redmond.

I give you one prediction: if metro fails, Windows will be a niche player 10 years from now.

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