Linked by Thom Holwerda on Tue 11th Jun 2013 17:07 UTC
Apple We already talked about iOS 7 yesterday (after a night of sleep, it's only looking worse and worse - look at this, for Fiona's sake!), so now it's time to talk about the downright stunning and belly flutters-inducing new Mac Pro. As former owner and huge, huge, huge fan of the PowerMac G4 Cube - I haven't been this excited about an Apple product since, well, I would say the iMac G4. This is the Apple I used to love.
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My only point really is this IS innovation.

Assuming that nobody has ever released a PC in a cylinder design, then I guess it technically counts as innovation. But it's not the kind of innovation that actually matters, because it likely has ZERO impact on the way that the machine operates. In fact, it probably limits the expandability options, so technically this form of innovation actually HAMPERS the overall workmanship of the product. And trust me, I'm not the only one that thinks this way:

Now, don't get me wrong... I have nothing against owning nice things. I understand why a luxury car sells more than a low-end Hyundai. When it comes to phones, I care about things such as ergonomics, and whether or not its comfortable to hold. But companies like Apple have figured out that you can ship a product with half the functionality of the competition, and as long as you make it shinier than everyone else's, you can convince millions of mouth breathers that it is somehow a superior product. That, my friend, is not REAL innovation. If you're going to make something different, then at LEAST make it different in a way that counts.

As you alluded to, if this thing came in a plain, beige box, nobody would give two shits about it. Even if it was a solid case that was quiet, easy to get into, and virtually indestructible, nobody would care. But they put it in a f**king can, and suddenly people lose their minds. Several folks in this thread said they didn't even want a new PC, but were thinking about buying it anyway. Because it is round. So, yes.... SHALLOW, I say.

Having said that, why do I care if people want to waste their money on such nonsense? Because it is having a detrimental effect on the entire industry, as other companies try to follow Apple's lead and concentrate more on form than function. You see it from Microsoft with Metro and the dumbing down of Windows 8. You see it with Google, who is busy removing features from Android (like CIFS and SD card support), and 'beautifying' their products while at the same time gimping functionality that was present in older versions. The new Google Maps is an example of this. Try to find such things as the 'search nearby' or multiple route destination options in the new preview. You won't find them. But hell, at least it's pretty to look at, right? They've essentially dumbed down the interface to a single search box. I guess that could be considered innovative, but is not the kind of innovation I'm looking for.

Edited 2013-06-14 00:44 UTC

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