Linked by Thom Holwerda on Tue 11th Jun 2013 17:07 UTC
Apple We already talked about iOS 7 yesterday (after a night of sleep, it's only looking worse and worse - look at this, for Fiona's sake!), so now it's time to talk about the downright stunning and belly flutters-inducing new Mac Pro. As former owner and huge, huge, huge fan of the PowerMac G4 Cube - I haven't been this excited about an Apple product since, well, I would say the iMac G4. This is the Apple I used to love.
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Assuming that nobody has ever released a PC in a cylinder design, then I guess it technically counts as innovation.

I said already that I don't want and can't afford one of these anyway - but when I look the Mac Pro and mull over what it is, the fact that it "looks" cylindrical seems completely besides the point to me...

I don't see a product that is the result of market research design - its not like the pointy heads at Apple sat around trying to come up with what look and shape they should the next Mac Pro should have and settled on a black cylinder because they thought that would be the most effective way to wow the crowd at the WWDC...

I see an elegant solution to an engineering problem... They have upwards of 400W of heat to get rid of, how do they do that while maintaining the smallest physical and acoustic footprint possible?

But it's not the kind of innovation that actually matters, because it likely has ZERO impact on the way that the machine operates.

Imo it is the complete opposite... A cylinder with a large central heatsink and a single fan is one solution (one of the better ones too) you might get if you were trying to solve the problem I just outlined above. It is the way the machine operates - it is in fact its fundamental design. It is not a matter of form over function at all, its the opposite (as someone else has already pointed out on this thread - ).

Thing is you probably don't give a cr*p about your workstation being small and quiet - and you have every right to not care about that... In the grand scheme of things small and quiet probably rate pretty low on your desired feature list for a workstation... But there ARE people out that care about such things I assure you - and this product is designed to separate them from their money. I suspect it will work too.

In fact, it probably limits the expandability options, so technically this form of innovation actually HAMPERS the overall workmanship of the product.

But that is because you want internal expansion... and it is not designed for solving that problem. Many people won't like that aspect of this product at all, and I don't really blame them. But it isn't a fault of the design, it is an intentional tradeoff. Small + quiet = limited internal expansion. That is why Apple embraced Thunderbolt so heavily, it solves this problem by no longer needing to have it as a problem...

Now, don't get me wrong... I have nothing against owning nice things. I understand why a luxury car sells more than a low-end Hyundai. When it comes to phones, I care about things such as ergonomics, and whether or not its comfortable to hold. But companies like Apple have figured out that you can ship a product with half the functionality of the competition, and as long as you make it shinier than everyone else's, you can convince millions of mouth breathers that it is somehow a superior product.

I just outlined reasons some might consider a Mac Pro a superior product, and similar reasons could be brought up about virtually all of Apple products. It is not about them being shiny - it is about them being designed to address very particular design goals. It just happens that many of those design goals have little or nothing to do with computing per se - and lots of people don't get why you woud design a computer to solve problems that don't have anything to do with computing...

I don't like my Macbook Air because it is particularly fast, I can get a much faster laptop. In fact I could get a much faster laptop that is just as small and lightweight. But the particular combination of size, weight, build quality, battery life, and performance is pretty unique to Macbook Airs - I have tried other ultrabooks and find them severely lacking when compared on all the merits.

If you want a workstation that you can put behind your monitor and forget it is there you will probably really like this thing. Every time you need to move it or clean it you will appreciate it a bit more. From the looks of the hardware in it the performance compromise is extremely small - you are not giving up much in the way of performance even compared to machines 5 times the size. Im just saying there is more to it than being a shiny.

That, my friend, is not REAL innovation. If you're going to make something different, then at LEAST make it different in a way that counts.

I actually think that is exactly what Apple does. We just have different opinions of what counts.

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