Linked by Thom Holwerda on Wed 26th Jun 2013 13:03 UTC
PDAs, Cellphones, Wireless "Market trends in Western Europe are not looking good for Apple's iPhone. 'Apple's iOS continues to lose ground as market share declined to 20% from 25% in 1Q12 [first quarter 2012]', IDC said Tuesday. Android, meanwhile, is gaining operating system market share, up 14 percent year-to-year in the first quarter. 'Android continues to dominate the smartphone landscape', according to IDC. In the quarter, Google's OS shipped 21.9 million units and market share increased to 69 percent in the first quarter of 2013 from 55 percent in last years' first quarter." On top of that, Apple got knocked out of the top five in India, where it's also bleeding market share. The America-centred large technology sites that dominate our reporting often fail to spot this huge problem for Apple: the company is only doing well in the US. It's losing everywhere else. And just in case you don't know: 'everywhere else' is 95% of the world, and that's where future growth is to be found. The fact that Apple hasn't addressed this yet is exactly why its shares aren't doing stellar anymore.
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Comment by mkone
by mkone on Wed 26th Jun 2013 18:35 UTC
mkone
Member since:
2006-03-14

I've said it before, and will say it again. Apple isn't gunning for market share at all costs. Apple is not willing to release a very cheap iPhone. (Not, the iPhone 4 being given away on contract for "free" isn't actually free). It's still an expensive phone to buy compared to the average Android phone.

Android is slowly replacing the feature phone market, and Apple is just not gunning for that incredibly low margin market.

Steve Jobs said, when he launched the iPhone, that they were gunning for 10% of the market. Believe it. Apple wants to make more profits out of phones in the same way they make more profits out of Macs with a low market share. By concentrating on high margin high end phones.

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