Linked by Thom Holwerda on Fri 5th Jul 2013 14:03 UTC, submitted by twitterfire
Windows "Today, Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search. David Pann, general manager of Microsoft’s Search Advertising Group, said in an interview that advertisers don’t have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want." So, you pay for a product, and then Microsoft shoves ads in your face. Scumbags. Then again, they've done the same on the Xbox, which is now virtually unusable due to all the ads plastered all over your dashboard. And then people say Google is bad with ads.
Permalink for comment 566395
To read all comments associated with this story, please click here.
Member since:

I don't understand why advertisers are still willing to pay big bucks for something that is becoming less and less effective or completely ineffective for me.

Could it be that it's more effective than we realise? Personally, I also feel like I'm not affected by adverts. But in practice, I have to face reality. If I look at my purchasing habits, I don't research everything I buy to the last minutiae. I'm surely missing out on some really fantastic products that I've never even heard about. Probably most of the products I buy are ones I heard about through advertising.

I'm not saying this is true for everyone, but I'm sure the companies wouldn't pay over extended periods if the return didn't justify it.

Reply Parent Score: 6