Linked by Thom Holwerda on Sat 6th Jul 2013 11:52 UTC
Games "People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem. Game discovery is terrible in the current design of Xbox Live, and the usability of a system that used to be about games is suffering in order for Microsoft to make money on ads." Written a year ago by Ben Kuchera for Penny Arcade. In light of increased advertising efforts in Windows 8.1, this has become relevant once more. In a nutshell, do not count on Microsoft being able to strike a proper balance (thanks, Soulbender!).
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Honestly? In Windows 8, you'll never see ads, unless you use any of the shitty Metro apps they provide. But even then, the ones that have ads (like the news and weather apps) are basically glorified web pages, and the couple of times I used them, I didn't even notice the ads. I had to go back and check after I heard about it, and I found a couple of ads at the very bottom of the screen. For this reason, they don't bother me like they do on the 360, since I never saw 'em ;)

At any rate, I think the Bing search in 8.1 will be similar. Android does the same thing in that regard; do a search via the search box or Google Now, and you'll get ads with the search results.

Edited 2013-07-08 01:53 UTC

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