Linked by Thom Holwerda on Sat 6th Jul 2013 11:52 UTC
Games "People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem. Game discovery is terrible in the current design of Xbox Live, and the usability of a system that used to be about games is suffering in order for Microsoft to make money on ads." Written a year ago by Ben Kuchera for Penny Arcade. In light of increased advertising efforts in Windows 8.1, this has become relevant once more. In a nutshell, do not count on Microsoft being able to strike a proper balance (thanks, Soulbender!).
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Comment by jigzat
by jigzat on Mon 8th Jul 2013 05:26 UTC
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I'm not getting an XBONE I'm a PS3 aficionado but this is just sad. I said it before the market is not bit enough for 3 mayor console makers and now with Android gaming consoles everybody is now a gaming console maker.

Microsoft strategy suggest they are taking a step back, the console is more a cable box mixed with their wish of selling their own hardware a la Apple with Windows 8 to intercept the consumers before Google in order to sell ads since Google basically owns the world wide web. People doesn't even use the address bar any more, they just "google" things up.

It is a good strategy Apple made a similar move with the Appstore and iTunes store, the idea is to take away the need of opening the browser. If it works fine, I think it is about time to balance things up with Google but I hate ads from any source, I just hope both Sony and Nintendo won't take the same route.

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