Linked by Thom Holwerda on Sat 6th Jul 2013 11:52 UTC
Games "People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem. Game discovery is terrible in the current design of Xbox Live, and the usability of a system that used to be about games is suffering in order for Microsoft to make money on ads." Written a year ago by Ben Kuchera for Penny Arcade. In light of increased advertising efforts in Windows 8.1, this has become relevant once more. In a nutshell, do not count on Microsoft being able to strike a proper balance (thanks, Soulbender!).
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Even in Metro apps there is some exaggeration going on. The advertisements are often all the way to the right, or if they are in between content they separate logical groupings of information. Its not obtrusive, obnoxious, or annoying at all.

When it comes to ads, everybody has their own tolerance level for them. Some people will see one text ad and lose their mind. Others could be shown full-screen video ads every time they open an app, and it wouldn't really bother them.

As for me personally, I just don't want to see ads. Ever. That is, unless I'm shopping for something and go looking for them. That doesn't mean I'm a freeloader... if I can find a paid alternative without ads, I'm happy to pony up. And I often do just that. So as you can imagine, there aren't too many people who hate ads more than I do. But even I'm not going to go ape shit over ads I never see, in apps that I don't use.

On the other hand, if they started showing ads on the Start screen tiles, I'd have a real problem with that... I don't care how unobtrusive they are. I can understand accepting ads for content or services you paid nothing for, but once money is involved, the ads need to go, or else the price better be reduced. In other words, we need to train these companies that ads are something they feed us when we're not paying, not something they can shove on top of shit we're already paying for.

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