Linked by Thom Holwerda on Tue 16th Jul 2013 16:09 UTC
Graphics, User Interfaces "In its desire for authenticity, the Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we're seeing the same desire for authenticity manifest itself in the 'flat' trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design." Fascinating perspective on the whole digital vs. analog design debate by Dmitry Fadeyev.
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RE: Authentic
by thesunnyk on Wed 17th Jul 2013 00:06 UTC in reply to "Authentic"
thesunnyk
Member since:
2010-05-21

Amazingly I wrote about this myself like a day ago.

The key is understanding that the visual style is supposed to reflect the underlying mechanics, the "how it works" instead of putting new metaphors in the way. If you look at industrial equipment touchscreens, you'll notice that the design there has always tended towards being flat, and it will always be that way. The reason is that those machines are often resource constrained and coded as simply as possible, thus authentically referring to the code below.

Article here: http://blog.quaddmg.com/2013/7/15/flat-design-as-a-movement/

Edited 2013-07-17 00:06 UTC

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