Linked by Thom Holwerda on Tue 16th Jul 2013 16:09 UTC
Graphics, User Interfaces "In its desire for authenticity, the Modern design movement curbed the ornamental excess of the 19th century, making design fit the age of mass production. Today, we're seeing the same desire for authenticity manifest itself in the 'flat' trend, which rejects skeuomorphism and excessive visuals for simpler, cleaner, content-focused design." Fascinating perspective on the whole digital vs. analog design debate by Dmitry Fadeyev.
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oh yes
by l3v1 on Wed 17th Jul 2013 05:37 UTC
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But as a style, “flat” is a choice, not a necessity.

This. A hundred times over. Lots of people preach flat=simple, 'modern' (what the hell should that mean, anyway), clean, and so on and so forth. Yet, I find most of the flat imlementations to be just that: flat, removing everything, even what could be useful, shadow, color, structure. So yes, remember: you can do nice 'flat' and ugly 'flat'. Please do more nice ones, since the most of what we see are just plain ugly.

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