Linked by Thom Holwerda on Wed 17th Jul 2013 17:08 UTC
Apple "All three major Russian cellcos have stopped selling the iPhone, the most dramatic instance so far in a rising tide of operator backlash against Apple's tough contractual requirements. VimpelCom has severed its ties with the handset provider, following in the footsteps of MTS and MegaFon. VimpelCom says it has put Samsung at the top of its list of smartphones to promote under its BeeLine brand. According to PhoneArena, VimpelCom blamed 'draconian contracts' and 'harsh conditions [...] especially in the marketing department' for its decision to dump the iPhone and sign a new deal with Samsung." Apple's treatment of carriers has long been a sore point, however, carriers didn't have much choice. Now that the iPhone is by far no longer the only big money maker, carriers have more leverage.
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RE: Marketing...
by BushLin on Wed 17th Jul 2013 20:42 UTC in reply to "Marketing..."
BushLin
Member since:
2011-01-26

It's an iPhone, Apple decide what software comes with it and can add/drop features at will regardless of deals with carriers.

I'm guessing Apple mostly demanded advertising of their product(s) as part of the deal for them to supply handsets.

I'm also guessing Samsung have probably played at least some part in this, in more than just supplying handsets without such demands but... well, I'm getting into territory that's best left alone without evidence.

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