Linked by Anonymous on Thu 18th Jul 2013 14:09 UTC
PDAs, Cellphones, Wireless The decline continues for Nokia. While Lumia sales volume increased by 32% to 7.2 million during Q2, this was well short of the 8.1 million analysts expected would be sold. Meanwhile, smartphone sales are down 10.2 million units from Q2 2012, based solely on the death of Symbian. Did Nokia jump from a burning platform to a sinking ship? Or will the next Windows Phone update finally bring feature parity with Symbian? Note from Thom: Loads of new models, yet still not the turning point we are promised every time Nokia releases quarterly figures. I'm sure the next quarter, with the next new flagship, will turn it all around.
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RE[5]: Comment by Deviate_X
by przemo_li on Sun 21st Jul 2013 21:43 UTC in reply to "RE[4]: Comment by Deviate_X"
przemo_li
Member since:
2010-06-01

Before burining memo Nokia device unit generated:
21.1 Billion US dollars

After:
6.4 Billion US dollars

(annual number for before memo, and for last 4 quaters)


Well, right now device units do show less...

Now for profits:
3.1 Billion US dollars

after memo:
1.6 Billion US dollars

(same periods)

And that 1.6 Bilion US dollars is on NEGATIVE side. Those are loses.


So yes. Nokia DO NEED DESPERATELY to change.
However you DO NOT point at real problem. The burning memo. And I add "The" there because I believe that it will make into marketing&business education books as prime example as to what not to do, and why lies about yours company performance are not good.


So Nokia do need change at CEO. Period. Someone from carriers would be preferable (so that they get the message that Nokia is trying to repair their relationships with them, and will start to listen again). And adoption of Android/Sailfish/Tizen/Ubuntu/FirefoxOS, as another OS offerings. Nokia have good hardware and some ok solutions. They could survive in more crowded "niches".


Waiting for Lumias to get profitable is not the right choice. Since its already 18th months of NO profit. How many more do you need, to at last say that its failed strategy?

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