Linked by Thom Holwerda on Fri 26th Jul 2013 16:56 UTC
In the News "According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year." This is nothing short of a catastrophic collapse of iPad market share in Europe. Furthermore, "This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Appleā€™s tablet lead, but in fact with little to no impact, according to CONTEXT." And yes, Windows 8 on tablets is a dud.
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Tony Swash
Member since:
2009-08-22

Oh man, not this shit again.

You don't like the reports from sales channels, so you try to paint some alternate reality?


It's report singular not reports plural. One report using an unknown data sample collected using largely unspecified data sampling techniques produces a report that shows a massive market shift that is not mirrored by numerous other surveys whose methodology and very big data sample sizes are transparently available. All that does not make the outlier survey showing a super rapid transformation of the table market wrong but it should make one cautious about drawing any hard or big conclusions based upon it.

The massive disparity between claimed shipments of Android tablets and actual usage is startling. It mirrors but is even more pronounced than the similar disparity between Android phone shipments and phone OS usage data. Something distinctive is happening but exactly what is not completely clear.

I think that one possible contributory factor explaining the disjunction between channel sales figures in the Context report and all the indicators of tablet usage is that a lot of people have bought cheap Android tablets, or even more likely had them bought for them, based on the price and now those tablets are gathering dust in a drawer somewhere.

But I also think that there is more to it than that.

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