Linked by Thom Holwerda on Fri 26th Jul 2013 16:56 UTC
In the News "According to the CONTEXT data, Android tablets now account for 61.2 percent of the Western European tablet market, more than double the 25.1 percent recorded the same time last year. Apple iOS devices, meanwhile, fell to 37.2 percent of Western European tablet market sales by distribution, from 71.2 percent at the same time last year." This is nothing short of a catastrophic collapse of iPad market share in Europe. Furthermore, "This analysis also screens out the effect of Windows 8, credited in some quarters with helping to drive increased tablet market share and cut into Appleā€™s tablet lead, but in fact with little to no impact, according to CONTEXT." And yes, Windows 8 on tablets is a dud.
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RE: Something seems a bit off...
by przemo_li on Sat 27th Jul 2013 07:22 UTC in reply to "Something seems a bit off..."
przemo_li
Member since:
2010-06-01

You mean, that you can not distinguish between:

SALE NUMBERS

and

USAGE NUMBERS

??

You sir need a quick crash course of statistics applied:

Sale numbers report how many NEW devices where sold (or delivered to shops, and then those are SHIPMENT numbers). Those numbers represent current trend, and are useful in assessing how many out of every 10 customers would choose given product. (In Europe its ~6 for Android and ~3 for iOS..)

Usage numbers, show how many persons USE given thing while doing something SPECIFIC. Internet usage show, how many use iOS to browse internet, and how many use Android to browse Internet. Those stats are useful in assessing who is your primary target right now. Who is most likely to use your service/good/whatever.


First category is used to assess current trends, second is used for assessing INSTALLED BASE (-> how many devices/users of each are out there in given region).

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