Linked by Thom Holwerda on Mon 29th Jul 2013 21:19 UTC
PDAs, Cellphones, Wireless Nokia's vice president Bryan Biniak: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today." Later Biniak adds: "As a company we don't want to rely on somebody else and sit and wait for them to get it right." There was a simple solution to this problem.
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RE: Thanks Captain Obvious
by Lobotomik on Tue 30th Jul 2013 08:10 UTC in reply to "Thanks Captain Obvious"
Lobotomik
Member since:
2006-01-03

So it is indeed an extremely big marketing problem. Plastering cities with Lumia posters is publicity, not marketing. Choosing going only with Windows for all segments is marketing.

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