Linked by Thom Holwerda on Mon 29th Jul 2013 21:19 UTC
PDAs, Cellphones, Wireless Nokia's vice president Bryan Biniak: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today." Later Biniak adds: "As a company we don't want to rely on somebody else and sit and wait for them to get it right." There was a simple solution to this problem.
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RE[7]: Stop whining!
by Vanders on Tue 30th Jul 2013 16:42 UTC in reply to "RE[6]: Stop whining!"
Vanders
Member since:
2005-07-06

I can buy an accelerated demise, or even a slow down in sales but to be the single cause for its demise is unfounded even by the Ratner and Osborne effect.

Oh certainly, Nokia's inability to develop Symbian further, and their inability to produce a convincing migration plan, certainly didn't help. But the "Burning Platform" memo is probably the single largest cause of the cliff-like drop off of Symbian sales at that time.

I suggest you do some reading, or learning, given that you brought up business school.

What, precisely, would you suggest I need to read and learn? The analysts reports which almost all mention the "Burning Platform" memo as a factor in the drop in sales of the Symbian platform? The text of the memo itself[1], with such Ratneresque gems as "The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience." or a quote Osborne would be proud of "We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market."?

While I agree with you that a lot of people have misunderstood what Burning Platform was all about, the fact is that Elop said and did some things that made a lot of people nervous about the future of Nokia.

[1]: http://blogs.wsj.com/tech-europe/2011/02/09/full-text-nokia-ceo-ste...

Edited 2013-07-30 16:44 UTC

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