Linked by Thom Holwerda on Mon 29th Jul 2013 21:19 UTC
PDAs, Cellphones, Wireless Nokia's vice president Bryan Biniak: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today." Later Biniak adds: "As a company we don't want to rely on somebody else and sit and wait for them to get it right." There was a simple solution to this problem.
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RE[14]: Comment by Luminair
by TemporalBeing on Tue 30th Jul 2013 19:43 UTC in reply to "RE[13]: Comment by Luminair"
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And that would be great for them if it happens, Nokia doesn't have to be #1 to be a factor and get Microsoft the mobile influence it seeks.

No, Microsoft (and Nokia by extension) have to make WP a Third Place runner at the very least to get the influence Microsoft wants. That is no where near the trajectory as the markets that Nokia had saturated with Symbian are either (i) picking Symbian up from someone else, or (ii) moving to other platforms like the Ubuntu Phone, Firefox OS Phone, and Jolla's Sailfish (aka MeeGo). Ubuntu and spin-off Jolla really profited a lot from Nokia's tanking as they are both well positioned for the Chinese and Indian markets that are not really interested in iPhone/Android, and where WP is still too expensive. (Symbian was a perfect fit for those markets; as was MeeGo/is Sailfish.)

Once the mindshare is there the playing field becomes leveled.

If they can get the mindshare, and that's a substantially big IF. And mindshare doesn't necessarily reflect sales either. The two do not go hand-in-hand, though they do help each other out. (E.g you can have great mindshare but piss pour sales and vice versa.)

Having good mindshare shows that people keep returning to the product. Thus far, Lumia sells but they have a hard time reselling it to existing owners (poor mindshare). So that 7 million in sales will be mostly a one time thing with very few returning to repurchase the next version when the time comes.

Nokia has a lot of structural market deficiencies like mind share and entrenchment working against them, which will take a while to reverse. Sequentially they grew 3X faster than the market last quarter.

Nokia had great mindshare prior to Elop; they had a great market structure - building, distribution, sales, etc. - until Elop.

So please. Those were not issues when Elop was hired. They are issues due to Elop and the company's change of direction and now utter dependence on Microsoft's WP due to casting off all of what they had - all of what they were working to transition from Symbian to MeeGo - when they switched to the sole platform without any of it - Microsoft's Windows Phone.

This is all, of course, the entire point - they blew what they had to try to do something else, sacrificing the company in the process, and it's coming back to bite them and bite them hard.

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