Linked by Thom Holwerda on Wed 7th Aug 2013 17:44 UTC
Windows IDC released its smartphone shipment numbers for the second quarter of 2013, and other than the usual stuff (Android at 80%, iOS down to 13.3% due to lack of a new model), the Windows Phone figures are interesting.

Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number 3 smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6% of all Windows Phone smartphone shipments during 2Q13.

Over the past 12 months, Windows Phone went from 3.1% market share to 3.7%. This means that while shipments of Windows Phone devices are growing, they're barely growing any faster than the industry as a whole. Still, it's crazy to see there's less than a 10 percentages points difference between Windows Phone and iOS.

Another potential problem is that Microsoft is effectively entirely dependent on Nokia. If Nokia falters, Windows Phone falters. Other vendors have essentially lost all interest in the platform, and as such, Microsoft has a a very strong impetus in keeping Nokia going. Still, I'm pretty sure that the Surface phone is ready to go at a moment's notice.

They're going to need it.

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RE: Comment by Nelson
by glarepate on Wed 7th Aug 2013 23:08 UTC in reply to "Comment by Nelson"
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They had 9 OEMs when WP7 was released. About half of those quit offering WP when WP8 was released.

What would you offer OEMs that would entice them to want in on this niche? For instance, Samsung got $97 million in partner payments and some cross-licensing agreements.

You suggest that they "Sign HTC away from Android." What kind of inducements would be likely to make them give it up for a share in such a tiny market segment that Nokia has 85% of?

ZTE and Huawei are already selling WP8 handsets. What might wake them up?

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