Linked by Thom Holwerda on Wed 7th Aug 2013 17:44 UTC
Windows IDC released its smartphone shipment numbers for the second quarter of 2013, and other than the usual stuff (Android at 80%, iOS down to 13.3% due to lack of a new model), the Windows Phone figures are interesting.

Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number 3 smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6% of all Windows Phone smartphone shipments during 2Q13.

Over the past 12 months, Windows Phone went from 3.1% market share to 3.7%. This means that while shipments of Windows Phone devices are growing, they're barely growing any faster than the industry as a whole. Still, it's crazy to see there's less than a 10 percentages points difference between Windows Phone and iOS.

Another potential problem is that Microsoft is effectively entirely dependent on Nokia. If Nokia falters, Windows Phone falters. Other vendors have essentially lost all interest in the platform, and as such, Microsoft has a a very strong impetus in keeping Nokia going. Still, I'm pretty sure that the Surface phone is ready to go at a moment's notice.

They're going to need it.

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Priest
Member since:
2006-05-12

It means they aren't being used as smart phones with data plans and such. Those devices are cheap Symbian replacements.

It is measurable because you can measure the ways people use their smartphones. Things like US smartphone sales (with data plans), app store downloads, web traffic statistics etc. paint a a much more accurate picture than worldwide raw android sales.

In the US the smartphone market share is closer to 50/50 with Android more ahead in other parts of the world. iOS users tend to use their phones more and spend more money in the app store which is part of the reason why devs usually target that platform first.

Not to say the 6:1 ratio isn't interesting. How long before the cheap phones even in undeveloped countries match my smartphone from a few years ago? Probably not long even though 3G and 4G network build outs in those parts of the world will be slow going.

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