Linked by Howard Fosdick on Mon 19th Aug 2013 03:46 UTC
Windows Microsoft recently wrote off a $900 million loss on its ARM-based Surface tablets. But according to Computerworld, the company intends to double down on its bet in hardware devices. CEO Steve Ballmer says that "Going forward, our strategy will focus on creating a family of devices and services... We will design, create and deliver through us and through third parties a complete family of Windows-powered devices." Look to Microsoft to produce more new hardware as it fights for market share in the handheld space. Ultimately Microsoft intends to develop a common code base across all devices -- from servers to desktops to handhelds -- that supports "write once, run anywhere."

Analyst Frank Gillett of Forrester Research says that Microsoft is fully committed to shifting away from its traditional emphasis on packaged software and into handheld devices and services (such as subscription software). He sees this as a fundamental reorientation, and says that "No matter what, it's a messy process."
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It would have been great
by sukru on Mon 19th Aug 2013 04:55 UTC
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They are just squandering the potential. The new tablet UI is "okay", and given time it might become useful, but pushing a half baked product down our throats, especially on the desktop seems to be a very bad decision.

They're betting all on "metro", which actually worked well on the phones (UI wise, not sales wise). However if they opened the surface a little bit more (for example, just allowing C++ development on the desktop site) it would be a very attractive low cost netbook replacement. Especially if you like tinkering / hacking devices.

By closing down the ecosystem, disallowing desktop apps, and even restricting flash to a handful of "whitelisted" sites crippled the device. Then they asked a full price on this crippled offering, causing a $900M writedown at the end.

I wonder who is in charge of the decisions at Microsoft. It's definitely not one of the sane members of engineering team.

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