Linked by Howard Fosdick on Mon 19th Aug 2013 03:46 UTC
Windows Microsoft recently wrote off a $900 million loss on its ARM-based Surface tablets. But according to Computerworld, the company intends to double down on its bet in hardware devices. CEO Steve Ballmer says that "Going forward, our strategy will focus on creating a family of devices and services... We will design, create and deliver through us and through third parties a complete family of Windows-powered devices." Look to Microsoft to produce more new hardware as it fights for market share in the handheld space. Ultimately Microsoft intends to develop a common code base across all devices -- from servers to desktops to handhelds -- that supports "write once, run anywhere."

Analyst Frank Gillett of Forrester Research says that Microsoft is fully committed to shifting away from its traditional emphasis on packaged software and into handheld devices and services (such as subscription software). He sees this as a fundamental reorientation, and says that "No matter what, it's a messy process."
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Comment by Kroc
by Kroc on Mon 19th Aug 2013 08:32 UTC
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This has been going on in Microsoft since .NET in 2002. There are people in Microsoft who have their heads in the clouds and are constantly pushing for a rewrite of WIN32. Whoever they are they seem to care only about their utopian idea and not a single jot for the users who have to live there.

My personal opinion is that had Microsoft not wasted a decade on .NET and it's mutant children (Silverlight) and instead doubled-down on _things that matter_ (like security, stability) instead of shiny things (Vista) they would have seen 10 years of growth, not 10 years of flat lining.

Windows 2000 was pitch-perfect. A Microsoft that was listening to needs instead of dreams. Had they just iterated on that and stopped their creepy burlesque show in front of the consumer they might have even stopped the iPhone even being a viable product in the first place.

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